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The Voice of Cebu’s Hospitality Industry

Our strength comes from our members

HRRACI is a non-profit, non-government organization representing Cebu’s growing community of hotels, resorts, restaurants, hospitality professionals, educators, suppliers, and industry partners.

Since 1984, the association has championed professionalism, collaboration, and industry development while helping strengthen Cebu’s position as a premier tourism destination.

Connecting the industry. Advancing hospitality. Promoting Cebu.

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Representing Cebu’s Hospitality Industry

The Hotel, Resort & Restaurant Association of Cebu, Inc. (HRRACI) brings together hotels, resorts, restaurants, hospitality professionals, educational institutions, suppliers, and industry partners committed to advancing Cebu’s hospitality and tourism sector.

Through collaboration, professional development, industry representation, and meaningful partnerships, HRRACI works to strengthen service excellence and support the continued growth of Cebu as a premier tourism destination.

Connecting the industry. Elevating hospitality. Promoting Cebu.

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Mission
  1. To promote the interest of the hospitality industry in Cebu and the Philippines.
  2. To undertake projects that will upgrade and enhance professionalism in the hospitality industry.
  3. To promote unity and cooperation among those in the industry and other instrumentality engaged in tourism, in order to protect the interest and welfare of the industry.
  4. To encourage high ethical standards in our business, including fair and honest competition among members.
  5. To act as the official single voice for and in behalf of the members in matters of government regulatory policies/ laws/ rules affecting the industry.
  6. To exercise dynamic leadership in promoting goodwill, undertaking, fellowship with association in the hospitality industry whether regional, national and international.
  7. And without limitation of any of the foregoing purposes and objectives, to do and perform any and all acts and things permitted by the laws of the Philippines to be done and performed by a corporation of similar nature in particular.
Vision

HRRACI shall be a well organized and respected Association for the Hospitality Industry, made up of reputable Members who shall sustain it and commit to further strengthen it. To promote Cebu as a Tourist destination.

Values

HRRACI shall be a well organized and respected Association for the Hospitality Industry, made up of reputable Members who shall sustain it and commit to further strengthen it. To promote Cebu as a Tourist destination.